Brand
Since foundation in March 1989, XCMG has always kept its leading role in Chinese construction machinery industry for 30 years.
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  • VISION
  • BRAND POSITIONING
  • CORE BRAND VALUES
  • BRAND ESSENCE
  • MISSION
VISION
TO BECOME A TRUSTWORTHY AND VALUE CREATING INTERNATIONAL ENTERPRISE
BRAND POSITIONING
A global trustworthy construction equipment solutions and services provider!
BRAND ESSENCE
Innovation, Challenge, Engagement, Integration
MISSION
To explore engineering technology and provide solutions for global construction and sustainable development
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